Over the last few years I have been following the progress of the Digital writing product vertical. Despite seemingly countless chops and changes in strategic direction, for the most part there has been sustained and significant growth in the digital pen market. Contrary to the often reported categorisation of Digital Writing as a ‘niche’ consumer and enterprise product, this growth is predicted to continue through the coming years. The latest forecast indicate a 17.6% compound annual growth rate (CAGR) between 2016 to 2022.
So if this is a consumer niche product, and enterprise markets are only interested in surface and glass based unstructured data capture what is driving this growth?Read More